Services

Your national marketing strategy executed at the local level, in reach.

When you’re responsible for marketing a national brand across many locations, the strategy is simple: dominate locally to win nationally. But this can be easier said than done. That’s why over 200 of North America’s top brands choose ReachLocal. We know what it takes to deliver a more powerful brand message, synchronized execution, and a better user experience for your end consumer. Here’s how:

• Strategic Brand Control - We’ll be your “brand police,” ensuring consistent adherence to your brand standards across your entire organization. From developing messaging content or banishing rogue websites, we do what it takes to protect your brand.
• Holistic Strategy - We protect and strengthen your brand while demonstrating tangible ROI to your local stakeholders.
• Online Marketing Territory Mapping - We employ a strategy with associated tactics to effectively eliminate territory conflict and ensure all your locations have complete market coverage.
• Co-op Coordination - Based upon your territory mapping, we coordinate and organize co-op buying groups market-by-market.
• Local Billing - We can bill participating location owners at the local level, even if they are part of a co-op buying group.
• Limitless Scalability - Our automated technology combined with a core team of industry veterans means we’ll always be there to support your growth.
• Custom Reporting - We provide you with 24/7 access to all local reports, plus custom roll-up reports tailored to your unique needs.
• Offline/Online Spend Optimization - Our proprietary tracking solution, TotalTrack™, allows full ROI accountability from all your advertising mediums – online and offline.
• Integrated Online Media Plans - Wherever potential new consumers are searching, surfing, or socializing online, we can get you in front of the right audience at the right time with a media plan that puts the entire online advertising ecosystem to work for you.
• Customer Mapping: - We map your customer base and set up a program designed to target the market area that captures the majority of those consumers.
• Local Listing Audit: - We help you audit each of your locations’ business listings, then set up a program to update those listings with current information.
• Telephone Performance Reports and Coaching: - First, we run a thorough analysis evaluating each locations’ performance answering phone calls, and whether or not they are following a script. Based on this analysis, we can then help put into place a training program and provide updated user grades.