ReachSearch

Local buyers, in reach.

As prospective consumers abandon traditional print media (like newspapers and paper yellow pages) and spend more time online, how can you turn local online searches into more phone calls for your locations?

Introducing ReachSearch: pay-per-click search engine advertising developed specifically for businesses where revenue is realized at the local level.

Be at the right place – at the right time.

ReachSearch is the most affordable and effective way to get your national brand in front of people in all of your service areas right as they're ready to make a purchase. That’s because we cover over 98%* of the places where North Americans search online. Because we’re not bound to any publishers except the ones that deliver the best results for you, we include heavyweights like Google AdWords™, Yahoo!® and Bing™ as well as the ReachLocal Search Network: a stack of powerful specialty sites that can turbo-charge your campaigns. *Hitwise, 2009.

Introducing the ReachLocal Search Network.

Our proprietary technology puts your locations’ ads on an extended network of hundreds of specialty sites and directories, then optimizes across those sites to maximize the performance of every campaign. The result? Extra reach with more conversions and a lower cost-per-click. The ReachLocal Search Network makes your campaigns go even further by:

• Reaching consumers who are searching on powerful specialty sites & directories
• Reaching consumers who are clicking on the top organic search engine listings achieved by partners in our network
• Boosting campaign results through optimization across our extended Search Network

Intelligent spend.

The best part? You only spend when someone already looking for your services or products clicks on your ads (the industry term is pay-per-click, or PPC). Plus, our campaign managers utilize smart technology to optimize your campaigns twice daily, shifting more of your advertising dollars to the keywords and sites that give your locations the most phone calls and contacts. We call this conversion-based optimization. Our clients call it "magic."

Personal touch, clear results.

At the corporate level, your dedicated ReachLocal team works directly with key executives to identify your specific national marketing needs and goals. And at the local level, each location gets a dedicated local Internet Marketing Consultant to provide crucial, on-site guidance. Then, our team of online advertising specialists leverage ReachLocal’s search engine advertising experience to set up and manage campaigns expertly. Our detailed reporting provides all the stats you and your ReachLocal team need to monitor your campaign's progress - and how users are interacting with it. Your locations get the individual attention they deserve, and our reporting features granular details on every click, visit, e-mail, download, web form and phone call made from each ad. Plus, our Call Recording feature even lets you listen to each call to discover new training opportunities for your business.